Personal Branding Network

How you get some personal publicity? If you are a public figure, if you are a consultant, if you have a job where you are supposed to have a lot of contact with people. I share some tips that could be helpful for you to create your own personal branding.

Some time ago, my editor told me that he challenged his students to create their own digital history in the web. This means that if someone looks for you, on the www you should be found by your different digital activities, and not because you live yourself at the social media.

1.-  Who are you? Studies, work, skills and interests. Have clear which of this you want to share and which you want to maintain private. Take care on what you share on social media belongs to your personal objectives.

2.- Perception? Personal and professional relations, web reputation. What does your followers say about you, on a personal and a professional level. Also you want to know what about the social networks.

3.- What you want to achieve? Sector, market, style. You should have clear who you are targeting, who your market should be and what style you want to be known as. 

4.- How your brand should be? Slogans, images, storytelling. Remember you want to share some type of emotion, your name should be easy to remember, your colors matching your messages, share some of your personal experiences. 

5.- Where you get your inspiration? Networking. Relate on who are your influencers, the groups or communities you are following, what kind of events you attend. 

6.- What is your message? Create original content. You may write a Blog, produce a video, take some photographs, create some info graphics. Share it in social networks, make a commitment with your personal brand. 

7.- How do you know its working? Get involved, share, review tendencies, learn how to deal with criticism, look at your analytics. Participate in open forums or on line communities to leave your personal print.

So when someone google your name, the results bring out information you have planted, and not a random graduation picture. I invite you to start creating your personal brand, tell me how do you feel?