Do you know how to use social network? Have you experiencie with the most common and what are they for?
Fernando Mol, this blog editor and my friend, send me the next thoughts that I want to share with you:
" I was invited to an event and the organizers put me in charge of the social network, they insisted that it has to have a lot of publicity over there, but neither of them has a Twitter account and their use of Facebook was only to family pictures exchange.
Young people, use the social network in a natural way, they are a little bit irresponsible, on their use, but they are really familiar to them.
I believe you have to share a tip for non-users. Tell your audience which are the ones recommended for professional use. What about the information you share on them and what you can find there. Personally I use frequently: Facebook, Twitter, Instagram, Vine, Reddit, Youtube, Vimeo, Pinterest and Linkedin.
Twitter is the most popular among executive levels, but is not that intuitive and people didn't find use of it and left it behind. Facebook is seen as a family network in Mexico and a lot of people use it for fun, not to make business. Instagram is for young people, and the older people can't imagine that Youtube or Vimeo are social networks. If you say Pinterest, you may get a "Bless you" answer. A lot of people has a Linked In account, because someone told them "You should have one", but after opening that account thay never reviewed it again.
Here my advice for the social network use:
Twitter is important because of 2 scenarios, first you can get information on what is going on for an especific theme, for example the stock exchange, sport results, or in a city you can know about traffic information, weather among other things. The second scenario is about your own material production, by this mean you can self promote the information you want and engrose the information about your own interests.
The now famous # (hashtag) that you may observe on the social network, was generated on Twitter, it helps to search for tendencies, and in this blog's case you can find us when you write #networking, you may find some other authors writing about the same thing.
Fernando Mol says: "Before you speak about Facebook, I will recommend using Twitter, but empasizing on the news information and people of interest, you may learn how to use hashtags, that are the main characteristics on this network. The people may use Twitter as if it was a Facebook account, following only their friends, and that may be not as interesting as following famous people's accounts: Bill Gates (@BillGates), Richard Branson (@richardbranson), Deepak Chopra (@DeepakShopra) and Maria Popova (@brainpicker) are some examples."
Facebook (an account for sure you have)... will gave you the opportunity to review different business scenarios, I have a lot of invitation to events from this social network, some of my friends make promotion on their products and services, and you may have restauant reservations or different opinions from the service. This blog, is related to a Facebook page and has more visits from this network that from the Blog per se.
Instagram is a lighter version of Facebook, but you may modify your pictures, integrating special effects that may lead you to perform as a professional, you may share them with # and review what other people is doing at some point. I haven't seen a lot of people above 40 using this network, but I have met a lot of youngsters, that are photograph amateurs using this resource to improve their selfies.
I'm going to skip Youtube, Vimeo, Reddit and Pinterest to write about them on another Blog post, I think this networks deserve special information, and because its a little bit harder to understand them. So lets go to Linked In.
This is a business social network, please be aware of this, it doesn't matter your age, postition, if you are not well prepared to do business, do not use this network. You have to be able to promote yourself as a professional searching for business opportunities, if you are a housewife, I don't recommend to make a profile, unless you have a business proposition. Please don't ask for cooking recepies, news about entertainment or publish information not related to business. This social network is perfect to have an approach to different companies, job search, providing services, meeting professional groups.
The social networks present enormous possiblitites, and the younger generations have some more interactional elements, gave yourself some time to perform with some experience and use them carefully, in the next 10 years you will be reviewing this networks as a megatendency.
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